The Japanese video game market is very unique and huge by global standards. It has a long history and has produced many world-class game companies, including Nintendo, which launched the world’s first home video game console, Sega, and Sony Interactive Entertainment. In recent years, the gaming population has further expanded with the spread of mobile gaming and the rise of e-sports.

In this blog, we will discuss the expansion of Japan’s gaming population and its potential, including the influencer’s perspective.

Current status of the gaming population in Japan

According to the Famitsu Game White Paper 2024, the size of the domestic game market in 2023 increased 4.6% from the previous year to reach 2.125 trillion yen. This figure is the sum of game software sales across all platforms, including home video game consoles, mobile games, and PC games, as well as online game billing sales.

This increase in market size reflects the growth of the gaming population. In recent years, games have been enjoyed by people of all ages, with an estimated 60% of the population being game users.

Factors behind the expansion of the gaming population

Factors contributing to the expansion of Japan’s gaming population in recent years include the following

• Popularity of smartphones and mobile gaming: The ability to enjoy games anytime, anywhere has attracted new game users.
• The rise of e-sports: The success of professional gamers and the holding of e-sports tournaments have increased interest in gaming.
• Widespread use of streaming: More and more people are watching live gaming and play videos on platforms such as YouTube and Twitch.
• Demand for nest eggs due to the Corona disaster: With the Corona disaster restricting outings, more people are enjoying the game at home.

The influence of influencers

In recent years, influencers have become increasingly influential in the gaming industry.

Video game players and VTubers not only convey the appeal of games, but also contribute to the formation of gaming communities. In many cases, their ability to communicate with the gaming community has led to the acquisition of new game users and the promotion of game sales.

For example, the popular VTuber Kizuna Eye delivers a number of live video games and game-related videos, conveying the appeal of games to a large number of fans. Professional gamer Tokido is not only active in fighting game tournaments, but also contributes to the popularization of e-sports through game commentary and appearances at events.

Future possibilities

The Japanese gaming market is expected to grow further in the future.

• Metaverse proliferation: Gaming experiences in virtual space are a new form of entertainment.
• Advancements in VR/AR technology: More realistic gaming experiences will make games even more immersive.
• Cross-platform: The ability to play across different consoles will further expand the gaming community.

These innovations and trends are expected to make gaming more diverse and more deeply embedded in people’s lives.

Entry into the Japanese market

The Japanese video game market is a very attractive market from a global perspective. It has a large number of game users with high purchasing power, making it an important market for game companies worldwide.

When entering the Japanese market, it is important to understand Japanese culture and game user preferences. Adapting your localization and marketing strategies to the Japanese culture will increase your chances of success.

Influencers also play an important role in entering the Japanese market. By working with influencers who have influence with Japanese game users, you can effectively promote your game.

“Japan Influencer” for influencer marketing

Influencer marketing is a very effective way to enter the Japanese market and promote your game.

Japan Influencer” is an influencer marketing company with a large number of game influencers and VTubers. We have a wealth of experience in game projects and can propose effective promotion strategies.

Advantages of using Japan Influencer

Select the best talent from a diverse pool of influencers

Japanese company, so there is a rich network in Japan

If you want to be successful in the Japanese market, please contact “Japan Influencer”.

Contact us
https://japan-influencer.com/en/contact_business/

Supplement

In this blog, we explained the expansion and potential of Japan’s gaming population, including the influencer’s perspective.

The gaming market is constantly changing, and it is important to keep up with the latest information and trends.

References

Famitsu Game White Paper 2024